lesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the exportlesson 3 of 4 · the numbers pass: every claimed metric traced to the export
The numbers pass: every claimed metric traced to the export
You asked the model what else the relaunch export shows. It came back with: "Morning sends get twice the clicks. Move every send to 8am."
The relaunch went out in two sends:
| Send | Went to | Sent | Clicks |
|---|---|---|---|
| 8am Tuesday | existing subscribers | 9,100 | 412 |
| 3pm Tuesday | new sign-ups from the fall tier ad | 9,100 | 206 |
The math checks out: 412 plus 206 is the 618 clicks in the export. Dana wants next week's send time decided by Thursday. What do you do?