career path · 13 chapters · ~9h 42m

build the campaign tools yourself

stop waiting on eng for every workflow. the marketer path teaches you the python to generate, check, and ship ai content at scale.

who this is for

you run marketing, and ai already touches everything you do: copy, images, campaign variants. you can prompt a chatbot, but you can't yet build the tool that does it a thousand times. this path gets you there.

what you'll be able to do

build ai content pipelines that run on their own. generate campaign creative, images, and copy at scale from code — with enough design fluency to keep the creative on-brand. schedule and sequence campaigns with code instead of clicking through calendar uis. get structured data back from a model so it drops straight into your tools. and qa what the machine wrote before a customer sees it.

the route, in order

start in campaign studio by turning one brief into approved variants, a calendar, and a numbers pass. the shared builder spine supplies the model, structured-output, generation, and QA skills that make the campaign repeatable. self-paced; the full route is listed below.

  1. 01campaign studioch 49 · ~59m
  2. 02from worker to builderch 00 · ~1h 14m
  3. 03read the scriptch 01 · ~21m
  4. 04read the data shapesch 02 · ~23m
  5. 05read the failurech 03 · ~24m
  6. 06read the pipelinech 04 · ~26m
  7. 07llm apisch 13 · ~45m
  8. 08structured outputch 14 · ~38m
  9. 09prompting cursor and claude code effectivelych 19 · ~59m
  10. 10eval-driven ai developmentch 21 · ~57m
  11. 11ai image generationch 27 · ~1h
  12. 12ai video generationch 28 · ~50m
  13. 13programmatic designch 29 · ~46m

how it works

no videos, no fizzbuzz. every step shows a small piece of ai-written code. you read it, predict what it does, find the bug, fix it, run it. it all runs in your browser.

where you end up

builds ai content pipelines, generates campaign creative at scale, and qa's model output before it ships.

free to start, no signup. plus unlocks every chapter at once; the free path moves through them in order. teams get progress visibility and role-fit rollout — see for teams.